Magna Tyres’ strategic cooperation with Reifen Kiefer in Germany
First publishedon www.AggBusiness.com
Magna Tyres Group and Reifen Kiefer have formed a strategic partnership, and this is seen as an important step for the further introduction and the expansion of Magna as a well-known OTR tyre brand in Germany.
With Reifen Kiefer, Magna Tyres says it has found the ideal partner for the expansion of its OTR tyre activities in Germany.
Both companies bring valuable and long-term experience in sales and marketing of tyres into their collaboration.
Part of the agreement is also the OTR tyre brand MTP, a new product line of Magna Tyres Group. It comprises different tyre profiles for construction and mining usage.
Magna Tyres says Reifen Kiefer also wants to contribute to the further level of awareness and the sale of MTP tyres in Central Germany.
“By including Reifen Kiefer in the network of the Magna dealers, Magna Tyres takes an important step closer toward the goal of creating a nationwide service network for the sale and marketing of Magna and MTP OTR tyres”, says Arno van der Linden, sales manager of Magna Tyres Group.