First publishedon www.AggBusiness.com
Due to rising demand, Aggregate Industries is rolling out its innovative SuperColour range to its Hertford Express asphalt plant in Bayfordbury, near London, England
Responding to rising demand for coloured asphalt across southeast England, Aggregate Industries
is introducing its innovative SuperColour range to its Hertford Express asphalt plant in Bayfordbury, near London, England.
The introduction of the SuperColour collection of distinctly coloured asphalts at the Hertford Express site comes after the range’s successful deployment at Aggregate Industries’ Doncaster and Bristol plants.
The move is part of the British building materials supplier heavyweight’s ongoing plans to expand SuperColour supply across the UK amid the growing popularity of coloured asphalt in the southeast of England, where it is increasingly in demand for private drives, bus lanes, cycle lanes, sports landscaping and parks and natural areas.
Committed to going the extra mile for its customers, the expansion has seen Aggregate Industries invest heavily in kitting out its Hertford Express asphalt plant, upgrading the site with seven new high-tech aggregate bays and a state-of-the-art specialist bitumen tank.
The major revamp, which took four months to complete, has succeeded in transforming the small collect-only depot into a multi-functional asphalt plant capable of supplying both black and coloured asphalts, acting as a dedicated SuperColour site when required.
Duncan Reaney, general manager of Express Asphalt at Aggregate Industries, said: "Since its inception, our SuperColour range of distinctly coloured asphalts has proven to be ground-breaking when it comes to any application requiring colour differentiation. In the southeast of England, in particular, we’ve seen demand for this high-performance product grow rapidly in recent years, driven by its clear safety benefits and aesthetic appeal.
“As such, in order to make it easier for our busy customers to access asphalt materials quickly and efficiently, we’ve invested heavily in expanding our popular Hertford Express asphalt so that it can now offer SuperColour alongside our pioneering Express Asphalt service. The result is the ultimate one-stop-shop in the South East for all things asphalt-related – and we’d urge all customers, new and existing, to take advantage of this fantastic new offering.”
Aggregate Industries’ Express Asphalt service includes a ‘click and collect’ service with a guaranteed turnaround of 30 minutes for single loads of standard products, which enables busy customers to order asphalt, or tools and equipment, and pick it up from any one of the business’s 40 Express Asphalt depots nationwide, including the one serving the Hertford Express plant.