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17 February 2015

Zoomlion enters Saudi Arabian concrete pump market

First publishedon www.AggBusiness.com

Zoomlion is celebrating its first ever concrete pump export to Saudi Arabia.

Zoomlion Concrete Machinery Branch Company’s (ZCMBC) The marketing firm in Saudi Arabia for ZCMBC has signed an order with a Saudi Arabian dealer for an 174RSU concrete pump.

Historically there has been little demand for concrete pumps in the Saudi Arabian concrete machinery market, with sales of most concrete machinery companies concentrated in the areas of concrete pump trucks, truck-mounted mixers, and concrete batching plants. Since the overseas marketing company of ZCMBC entered the Saudi Arabian market, it has worked with dealers to expand exports and increase the market share of Zoomlion concrete pump products.

In 2014, the Saudi Arabian construction machinery market has improved and bringing opportunities to sell lesser-known engineering machinery products have increased, says ZCMBC.

The 174RSU concrete pump will be used as an exhibit in the dealer’s showroom. This, ZCMBC says, will not only allow local customers to see a Zoomlion concrete pump up close, but also lay a foundation for the Chinese company’s future in the Saudi Arabian market.  

The purchasing dealer said that they would take the 174RSU concrete pump to the BIG5 exhibition in Dubai next year, as part of its plan to gain good market share in Saudi Arabia.

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