Kleemann rising to Chinese market challenge
Keen to maintain its status as the biggest-selling tracked mobile crushing equipment manufacturer in China, Kleemann, a Wirtgen Group company, has this week unveiled a trio of new models.
The up to 650tonnes/hour MOBICAT MC 120 Z PRO mobile jaw crusher, the 470tonnes/hour capacity MOBICONE MCO 11 PRO mobile cone crusher, and the up to 500tonnes/hour MOBISCREEN MS 953 EVO classifying screen can be seen on the Wirtgen Group’s huge indoor stand.
“The big challenge here is to sell not only these machines, but also the concept of crushing on tracks,” said Mark Hezinger, Kleemann’s marketing manager. “There is huge potential for our tracked-based plants in the Chinese market, and we can benefit from the Wirtgen Group’s wide dealership reach and established status.
Mark Hezinger, Kleemann marketing manager, in front of the MOBICAT MC 120 Z PRO mobile tracked jaw crusher
“We are seeing that it is easier for many Chinese plant operators to get permits for tracked mobile plant crushing than for stationary plant crushing. There is also great potential resale value with tracked mobile plants.”
Hezinger said that growing competition in the Chinese tracked mobile plant market would likely lead to a fall in model prices in the coming years.
Meanwhile, Kleemann’s first Chinese market model, the MOBIREX MRI 30 EVO 2 mobile impact crusher launched in 2012, continues to prove a popular model with customers. “The model gives you a good final product in one crushing stage. It also gives you a very good shaped product,” explained Hezinger.
Kleemann has staged several highly successful Technology Days in China in the last two years. “We are really happy about how the Chinese market is developing. All the effort that we have put in are starting to pay off.”
With the three PRO Line models being showcased in Shanghai, Kleemann is developing innovative plants which are very powerful and efficient, leaving them well equipped to cope with the demands of natural stone processing.
Emphasising Kleemann’s focus on premium state-of-the-art crushers and screeners, Hezinger said that 90% of the firm’s current global sales are generated by models less than four years old.