Powerscreen prepares to enter China market
First publishedon www.AggBusiness.com
Willie Yin, business development director, Powerscreen China
Powerscreen used the recent bauma China 2016 exhibition to announce its planned entry into the Chinese market in 2017.
In 2016 the global trading Dungannon, Northern Ireland headquartered crushing & screening giant marks half a century of serving the world’s crushing and screening industry.
“We will leverage our strong global reputation and expertise to enter the Chinese market” said Colin Clements, Powerscreen global product line director.
Powerscreen claims to have pioneered the mobile crushing and screening machine concept, while also setting new standards for many products and technologies that have become widely adopted in the industry. These include the Chieftain and Warrior ranges of mobile screens. In 2017 Powerscreen will launch the Warrior 1200 - making the Warriors among the most comprehensive and enviable range of mobile scalping units in the industry.
With its large product portfolio containing robust crushing and screening machinery for the quarrying, sand & gravel, mining, demolition & recycling industries, and with many of its models also suited to contract crushing & screening companies and the rental industry, Powerscreen will start introducing its machine models to the Chinese market in 2017.
“We see a requirement for Powerscreen products working in the small recycling business, medium size contractors and mine sites in China” said Willie Yin business development director, Powerscreen China. Yin continued “While the Chinese market has traditionally used static crushing and screening equipment we believe there is an expanding market for the mobile concept.”
The key to the success of the Powerscreen brand is the global distribution network. There are over 120 Powerscreen distributors operating globally providing local maintenance, education and support service to end users. “This dealer network is something we will replicate in China” said Yin.
He continued: “At Powerscreen we believe understanding the customer requirements and application is a vital first step in the crushing and screening process. This allows for the correct solution to suit production requirements and will result in a positive return on investment for the customer.”
As part of the entry strategy in China, Powerscreen has established an Applications Department to provide necessary guidance to Chinese customers.