Sandvik Construction will not exhibit at bauma, Munich in April 2016
First publishedon www.AggBusiness.com
Sandvik Construction will not be exhibiting at bauma, Munich in April 2016.
In a statement released today, the Swedish-headquartered crushing and screening equipment manufacturing giant’s president, Dinggui Gao, said: “The reason for this decision is due to our continuing strategy of focusing on the real needs and requirements of our customers. This will be reflected in more locally oriented activities which will bring us closer to the local needs of our customers, wherever they operate in the world.”
In the statement, Gao added that a series of activities had already been planned in 2016 which reflected the company’s customer focus. The activities include participation at major regional events, including Hillhead in the UK which, said Gao, will enable Sandvik Construction to “develop customer relations to a more tightly controlled audience”. He added: “Events such as this are also well suited for displaying and promoting our aftermarket solutions, which serve as enablers of business growth.”
Gao said that new Europe-based product launch events will be arranged later in 2016 in order for the firm to share its latest offerings and knowledge, while also further develop its customer relations. “As a part of our communications strategy of Customer Focus, we plan to run more of our own Customer Events where we have a 1-day and a 3-day concept developed,” he said.
A Mobiles Distributor conference will be held in January 2016, representing what Sandvik Construction’s president said will be an “important meeting with our partners”.
Gao concluded his statement: “As outlined above, we have many customer focused activities now planned which we believe will deliver greater benefit.”