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01 July 2014

Bell’s in demand E-series ADTs

First published30/06/2014
Leading central England plant hire firm JoinPoint has bought 20 E-series ADTs from Bell Equipment to refresh and expand its fleet.

Now in its 25th year, JoinPoint runs a large plant hire operation from its headquarters in the centre of Leicester.  The company has been using Bell as its sole supplier of ADTs since 2002, when owner Paul Finnegan and managing director David Brown ordered four machines.  Since then, JoinPoint has regularly added further models and now has more than twenty Bell ADTs in its fleet.

The decision to upgrade to the recently-launched E-series is said to reflect JoinPoint’s confidence in the prospects for UK industry. “With many encouraging signs that the recession is lifting, companies are clamouring for high-quality plant equipment and we are well placed to meet this growing demand,” explains Brown.  “It’s an ideal time to grow the business and prepare for our next 25 years.”

JoinPoint prefers to run 30tonne capacity machines, finding them the most appropriate solution for the needs of its customers – and so has ordered twenty B30Es, part of the new generation E-series. This builds upon the proven legacy of the successful D-series already in use at JoinPoint, in order to deliver increased production payloads, lower daily operating costs, superior ride quality and uncompromised safety standards.

The E-series ADTs are being supplied in a phased operation, with the first having already been delivered directly to JoinPoint customers where the initial feedback is said to be extremely strong.  “Our customers are always happy with Bell technology, but we’re delighted that we are getting widespread praise for the new E-series machines,” said Brown.

As the new machines are bedded in, Bell is buying back the existing D-series models as part of the deal with JoinPoint. “Bell have always been good to us, and their handling of the new deal has been exemplary, even by their usual high standards,” added Brown.

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