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15 December 2015

Case appoint new Iceland sub-dealer to capture growth opportunities

First published08/12/2015
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Kjærsgaard and Vélaborg Vörumeðhöndlun teams
From left to right: Henrik Kjær, technical manager at S.D. Kjærsgaard; Ólafur H. Erlingsson, marketing and sales manager at Vélaborg Vörumeðhöndlun; Gunnar V. Bjarnason, managing director at Vélaborg Vörumeðhöndlun; Palle Kjærsgaard, CEO and owner of S.D. Kjærsgaard;
Gröfuþjónusta Steins, a contractor based in southern Iceland, has taken delivery of a Case 695ST backhoe loader from newly appointed Case Icelandic sub-dealer Vélaborg Vörumeðhöndlun, in collaboration with Danish dealer S.D. Kjærsgaard.

The two companies have signed an agreement which gives Vélaborg Vörumeðhöndlun direct access to Case equipment, service support and parts backup offered by S.D. Kjærsgaard. Under this agreement, Vélaborg Vörumeðhöndlun is now the sole distributor for Case equipment in Iceland and will offer after-sales services and complete parts supply to the Icelandic customers.

“After several difficult years Iceland is finally gaining momentum, and it is the right time to put in place an official local representative for Case,” said Barbara Caporali, business director CNH Industrial Nordic, Benelux and Central and Eastern Europe. “Vélaborg Vörumeðhöndlun has a strong background in the country’s construction industry and will be able to further strengthen our presence, and put the Case brand on Iceland’s map again. With this new collaboration, we have a dealer who can provide the highest levels of service to both new and existing Case customers.”

Commenting on the agreement, Palle Kjærsgaard, CEO of S.D. Kjærsgaard, said: “We have seen an increasing interest for Case equipment in Iceland and we are very pleased with this agreement with Vélaborg Vörumeðhöndlun. They are a key player in the country’s construction machinery sector and they have been in contact with most of the owners and operators that are running Case equipment, so they already have a long association with the brand. The company also has the ideal location to serve all Case customers, and with our support, they will be able to offer best-in-class service, which is of key importance for any construction business.”

Steinn Thorarinsson, owner of Gröfuþjónusta Steins, is said to be extremely delighted with his new Case 695ST. “This unit is exactly what we asked for and is the perfect addition to our fleet,” he said.

His company is based in Selfoss, a town in southern Iceland on the banks of the Ölfusá river, and is involved in a range of projects, including highway construction projects and the installation of fibre optic cables, telecommunications wiring, and utility pipes for heating and water. It also provides specific services for companies, individuals, and municipalities, including snow clearing services.

The company, whose fleet includes a 695SR backhoe loader purchased in 2007, is a long-standing Case customer. “We have almost thirty years of experience with CASE equipment, and the low maintenance needs of these machines are part of our success,” added Thorarinsson.

The new 695S backhoe loader has already been working in several construction projects, including groundworks at a construction site in a new residential area in Selfoss, and maintenance and renovation operations for water utility services nearby.

“What we appreciate the most about this unit is how nimble it is and the comfort it offers to the operator. It’s also very impressive on just how quiet it is,” highlighted Thorarinsson. Moreover, the customer is really satisfied with the low fuel consumption of the new machine compared with the previous 695 SR model. “We are also very happy with the complete CASE offering and support we receive from the dealer,” concluded Thorarinsson.

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