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21 February 2014

Case Construction Equipment appoints another new UK dealer

First published19/02/2014
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Richard Sturgess, sales director CBL with Scott Freeman
Richard Sturgess, sales director CBL(left) is seen with (from left) Scott Freeman, Mario Gasparri (brand president CNH Industrial Construction Equipment) and Charlotte Barford
Case Construction Equipment has appointed a new UK dealer,CBL, a company based in the south of England, that will provide sales, parts and service from its sites in Bristol, Newbury and Maidstone.

This latest addition follows the recent announcement of a new dealership in Scotland.

As part of its commitment to this new collaboration with Case, CBL has strengthened its existing sales team to seven, and they will be supported by the company’s existing team of engineers who operate from all three sites.

“We’ve been looking for some time to expand into heavy line business. The feedback we received from existing Case dealers about the products, their reliability, quality and fuel efficiency, was outstanding, and made our decision process very easy” says Charlotte Barford, managing director of CBL.

”Case is a premium construction equipment brand, our aim is to look after existing customers and to rebuild the success of the Case brand in this territory. We will provide 100%, support to this brand, which will also include taking on existing warranties. We have the experience and an established base to work from, combined with the investment we have made in bringing onboard the right people, and in our facilities, ensures we are in very strong position to grow this business.”

Rick Morris, network development manager at Case Construction Equipment, says: “We are absolutely delighted to be working this company. The combination of experience, expertise and their pro-active approach makes them the perfect partner,” while Scott Freeman, business director for Case Construction Equipment, said: “I am extremely pleased with the appointment of CBL. The Southern areas which CBL will cover are extremely important for the development and growth of the market share for Case.”

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