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11 January 2016

Caterpillar/Redbird in marketing agreement

First published08/01/2016

A new marketing agreement has been agreed between Redbird and Caterpillar in the Europe, Africa and Middle East region.

Redbird, established in 2013, is a pioneer in the acquisition and analysis of aerial data collected by unmanned aerial vehicles (UAVs) or drones.

The company’s ability to both collect drone data and provide analysis of that data using cloud-based, proprietary algorithms offers significant benefits for customers.

Caterpillar says that developing relationships with a broad variety of companies such as Redbird will accelerate its ability to help its customers become more productive, make better business decisions and optimise their operations.

“Caterpillar is always searching for ways to collaborate outside our four walls to give our customers and dealers a competitive edge,” says George Taylor, vice president with responsibility for the Marketing and Digital Division.

“By joining with companies leading the way in the digital revolution, we have a chance to positively.

John Carpenter, Construction Technology and Solutions manager, says: “This agreement will help create value for our customers.

“UAV data collection and Redbird's image analytics capability will provide customers with a variety of solutions for their operations, such as material inventory management, haul road optimisation and project progress to name a few.”

At Redbird, Emmanuel de Maistre, the company’s CEO and co-founder, says: “Drones are entering a new phase, with data analytics as the heart of this evolution.

“Our solutions have been developed with leading construction companies and quarry operators for the past two years, helping them extract the real value out of drone data. We are honoured by this collaboration with Caterpillar, which will bring tangible benefits to construction sites, mines and quarries, helping customers work faster and safer.”

Companies in this article

Caterpillar
www.CAT.com
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