Hyundai CEE stages first ever Experience Days event at European HQ
An HW140 wheeled excavator being put through its paces during a demonstration at the recent Hyundai Construction Equipment Europe (HCEE) Experience Days event
Hyundai Construction Equipment Europe (HCEE) staged its first Experience Days 28-29th March at its European headquarters in Tessenderlo, Belgium.
The event is said to have treated more than 150 French Hyundai customers and potential customers to a ‘total company experience’ – including a hands-on machine experience - which went beyond the traditional trade shows.
As well as touring HCEE’s new European headquarters, visitors learnt on day one of the event about the whole range of services, technologies and products that the company is providing.
The following day saw guests taken to a nearby demo site for a hands-on Hyundai machine experience. A line-up of 20 machines was showcased during the debut Experience Days, including the latest Hyundai models. These machines were available for testing in an open operation area in realistic working conditions. There was ample opportunity to see, hear and feel what makes Hyundai construction equipment machines different. Dedicated training teams, product specialists and dealer teams were all present. These Hyundai professionals highlighted important machine differences and described key features and technologies.
The full exhibited machine list:
- HX160 L
- HX220 L
- HX235 LCR
- HX330 L
- HX480 L
More than 150 French Hyundai customers and potential customers attended the first ever HCEE Experience Days at the company's Tessenderlo, Belgium, HQ
Paul Sysmans, marketing manager Europe at HCEE, said: “Our intention is to offer our customers, prospects and dealers a total and unique company experience which goes beyond the traditional trade shows. At Hyundai Construction Equipment Europe we believe the best way to feel the Hyundai effect is to meet with us and exchange experiences.
“A vital part of the customer journey is the machine experience. That is why we invited our guests to lace up their work boots, put on their hard hat and enter the cabin of our world-class machines. The only way to know how Hyundai equipment will perform at a jobsite is to put it at work.”