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31 October 2017

Wheeled loader sales drive SDLG growth in the Philippines

First published27/10/2017
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SDLG Philippines
An SDLG LG956L working at a river quarry in the Philippines. It clocked over 3,000 hours of operations in its first year of deployment

The Philippines construction industry will grow by 12.5% in real terms in 2017 and a further 11.7% in 2018 on the back of the government’s ambitious infrastructure development plans, according to a BMI Research market report released last month. For Chinese construction equipment manufacturer SDLG, this growth projection translates into an opportunity to cement its market leadership position in the Philippines, where its cost-effective wheeled loaders and motor graders are in popular demand.

In 2016, over a third of all wheeled loaders and almost half of all motor graders sold in the Philippines were SDLG-made. In terms of absolute units sold in the Southeast Asian country, wheeled loaders made up a significantly larger market, with the company’s two most popular models being the 3tonne-rated SDLG LG936L and the 5tonne-rated SDLG L956F. Together, they accounted for more than 90% of SDLG’s wheeled loader sales in the country last year.

“Road projects and general construction are the fastest-growing sectors in the Philippines, so small and mid-sized machines, such as the LG936L and the L956F, are what customers are looking for,” said Anthony Neo, SDLG director for sales support.

The LG936L has a bucket capacity of 1.5m³ to 3m³. It has a maximum breakout force of 96kN, a maximum dumping height of 3,800mm, and a dumping distance of 1,198mm. It is powered by a Weichai WP6G125E22 engine.

The L956F has a bucket capacity of 4.5m³. It has a maximum breakout force of 165kN, a maximum dumping height of 4,100mm, and a dumping distance of up to 1,210mm. It is powered by a 162kW Weichai WD10G220E23 engine.

While these wheeled loaders are important workhorses for handling material in a variety of projects, motor graders are also essential – especially for a thriving road-building industry. Most commonly used in the maintenance of roads and creating smooth, wide and flat surfaces, motor graders emerged as a top-selling product line for SDLG in the Philippines in 2016. That year, SDLG captured almost half the market for motor graders in the country.

“Road-building is one of the key planks of the Filipino government’s big infrastructure push. Projects such as the bridge linking Bonifacio Global City and the Ortigas Center, and the connector road between North Luzon Expressway and South Luzon Expressway, will keep up demand for motor graders,” said Neo. “We are confident that the G9190 and the G9138, two of our most popular models in the region, will attract steady interest as customers look for reliability in a value-for-money package.”

Launched in Asia in 2013, the G9190 features a Dalian Deutz Tier II diesel engine and a 4m moldboard for wider grade coverage. The machine has an impressive 82kN traction force, while its blade can apply 77.9kN in downward force, enabling smooth and powerful grading.

Following the success of the G9190, the smaller G9138 was launched in Southeast Asia in 2016. With an overall working weight of 12tonnes, the G9138 is powered by a Weichai Deutz WP6G140E22 engine that has an output of 105kW at 2200 rpm. Complemented by a Hangchi YD13 transmission system, the G9138 can reach maximum forward and backward velocities of 34 km/h and 28 km/h respectively. The motor grader can deliver up to 77.5kN of traction force.

In the Philippines, SDLG sales and service are handled by Civic Merchandising. The dealer is headquartered in Manila and has five other branches throughout the country.

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