First publishedon www.AggBusiness.com
New Holland Construction is among the global brands featured at the Fiat Industrial Village, which was inaugurated this week in Turin, Italy.
As the first multi-functional centre in the Fiat industrial
world, the site will sell, support, and demonstrate New Holland
Construction equipment, along with products from New Holland Agriculture, FPT Industrial
The futuristic showroom will educate customers on the components and systems working beneath the exterior metal that together ensure the productivity customers expect from New Holland Construction, says the company.
There is also a large product demonstration field, with specific areas to test different applications and machines. Visitors can drive Iveco trucks on a 1,200m test track with 30-60° slopes.
The state-of-art facility includes a large service shop with the latest in diagnostic equipment and tools. It is designed to complete the suggested maintenance quickly for customers to minimise their time and maximise machine life. In addition, the adjacent training centre will provide specific courses and workshops for New Holland Construction dealership technicians, as well as for technician from the other brands represented.
"Fiat Industrial Village provides a place where New Holland Construction customers can explore the excellance and industry capabilities as part of the Fiat Industrial family," said Jim McCullough, CEO and president of CNH Construction, whose brands include New Holland Construction. "This facility is the most recent example of our commitment to these brands and the values we share."
|The newly-opened centre covers an area of more than 74,000m2, 23,000m2 of which are covered, with an 8,000m2 space dedicated to vehicle exhibition. |
The location also includes an exposition of historical vehicles featuring technology advancements throughout the years, a retail store with branded merchandise and a games room.
McCullough noted that visitors to Fiat Industrial Village will have opportunities to tour the nearby New Holland Construction plant in San Mauro and the adjacent FPT Industrial engine plant in Turin.