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17 February 2017

Marmomac 2017 launches new communications campaign

First publishedon www.AggBusiness.com
Marmomac, the leading international trade fair in the natural stone, design and technology sector, has launched its new 2017 communications campaign.

Two images, developed by the DDM Advertising Agency, starting off from the slogan With Stone You Can to highlight the event's new communication branding.

The first image focuses on the new graphics of the trademark, a + sign between the words Marmo and Mac, with the aim of strengthening the message of Marmomac as an exhibition representing the entire value chain in a multi-faceted sector involving a whole series of activities, from unhewn and processed blocks through to technology and design, joined in turn by analytical topics and training of international calibre.

The second image seeks to highlight a cultural soul and focus on experimentation as the beating heart of Marmomac. Here, the protagonist is Panca Play, the bench designed by Denis Santachiara for Costa Paolo within the scope of the New Marble Generation exhibition. This project won the Icon Award, the event established with the aim of selecting a work in marble exhibited at the show whose aesthetic and communicative power could ideally become the icon image for the next event the following year.

Panca Play was chosen from all the installations on show in The Italian Stone Theatre, the hall implemented by Marmomac 2016 in collaboration with MISE-Ministry for Economic Development, ICE-Italian Trade Agency and Confindustria Marmomacchine within the scope of the special Made in Italy Promotion Plan.

Play is a bench seat in Carrara white marble with an original Alpine horn shape that also means it becomes a huge passive amplifier at the same time.

Presenting the Icon Award to Panca Play, the jury said: “This entirely new object embodies marvellous inventive value at a typological level. The evocation of Alpine horns defines an object with a strong urban identity capable of transforming, through non-invasive technology, a social space into a space of sounds. An iconic image that amplifies the voice of Marmomac around the world.”

The Marmomac event is to be held in Verona, Italy, from 27-30 September, 2017.
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