bauma CHINA organisers hail successful event that gives "confidence and hope" to the entire industry

The organisers of bauma CHINA say this year’s exhibition attracted 2,867 exhibitors from 34 countries and regions, despite the COVID-19 crisis and the latest travel restrictions.
Loading, Hauling & Excavation / December 1, 2020
By Liam McLoughlin
bauma CHINA organisers say the event managed to retain an international flavour despite travel restrictions
bauma CHINA organisers say the event managed to retain an international flavour despite travel restrictions

After four show days, the Shanghai-based construction, quarrying and mining equipment event ended on November 27 having been visited by around 80,000 trade delegates.

In spite of the circumstances, bauma CHINA organiser Messe München said the event was able to keep an international flavour and retain 300,000m2 of exhibition space.

"The huge area occupied by international exhibitors such as Caterpillar, Volvo, Bauer, Terex as well as pavilions by Germany, Italy and Spain show the continued international confidence in China's growth and development," said Messe München, adding: "In these difficult times, bauma CHINA 2020 gave the entire industry a reason to enter the coming fiscal year with confidence and hope."

Su Zimeng, chairman of the China Construction Machinery Association, commented: “bauma CHINA 2020 is a very important event for the industry, and it was held when China has achieved major strategic results in COVID-19 prevention and control. The economy is showing a stable recovery. It is also the most successful construction machinery exhibition in the world held this year.”

Bin Qi, regional director-eastern, northern & western China of Terex (Changzhou) Machinery, Shanghai Branch, USA added: “In this special time, the successful opening of bauma CHINA has brought confidence to the industry, manufacturers, investors, and all those who are concerned about the construction machinery industry. The results exceed our expectations, and the visitors are highly professional.”

Thanks to a sophisticated safety and hygiene concept the 10th international edition of bauma CHINA could be held at the Shanghai New International Expo Centre (SNIEC).

Stefan Rummel, MD of Messe München, said he was satisfied with the result: "The year 2020 was marked by special challenges. But the construction machinery industry and its economy continue to grow while the effects of the epidemic are being warded off. There is far-reaching demand for innovative technologies, intelligent and low-emission machines, and vehicles with integrated digital solutions. Hand in hand with our partners we therefore made everything possible and provided the industry with a platform even in times of crisis.”

Messe München says that key Chinese accounts such as XCMG, Sany, Zoomlion, Shangdong Lingong, Zhejiang Dingli even increased their exhibition space this year.

“We were able to showcase our high-end machinery and core technologies," according to an XCMG representative. "And we could meet many new and old customers and make deals."

Yu Hongfu, member of the board of Sany Group said that the company expanded its exhibition space and invited nearly 10,000 customers to the exhibition, adding that this demonstrated the importance Sany attached to bauma CHINA.

Shi Weizhi, deputy general manager of Zoomlion sales marketing company, commented: “In such a difficult situation, taking part in this exhibition allowed us to demonstrate our technological strength and new products to the industry, customers and the public. We will definitely participate in the next edition of bauma CHINA, and even expand our booth.”

bauma CHINA online
In addition to the on-site event, bauma CHINA offered a range of online solutions, especially for international participants who could not travel to China. On the online platform “bauma CHINA Community”, everyone could virtually participate in bauma CHINA 2020, from the comfort of their home or office.

The participants could search for exhibitors, exchange company information, get to know products, participate in events digitally and thus gain new market insights. Exhibitors and visitors had the opportunity to communicate via live chats or video conferencing. The organisers say this meant participants were able to generate greater reach and build their social networks in the construction equipment industry.

The bauma CHINA Community is estimated to have had over one million online visitors. Rainer Hirsch, member of the executive board of Herrenknecht was impressed by this newly-launched service: “bauma CHINA provided the online platform to build a communication and interaction bridge that breaks the limit of time and space between exhibitors and participants, who are not able to visit the on-site event. The combination of offline and online greatly facilitates communication and helps to achieve cooperation deals.”

The registration for bauma CHINA community and the platform including live chat and business matching functions will remain available online until December 12, 2020.

The next bauma CHINA will take place at the Shanghai New International Expo Centre from November 22 to 25, 2022.

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