Doosan Infracore sees bigger Chinese picture

Doosan Infracore is expanding its China market presence by selling large excavators, including its largest 80-ton excavator, the DX800LC, in various regions of the country.
Loading, Hauling & Excavation / May 28, 2020
By Guy Woodford
Doosan's DX800LC crawler excavator
Doosan's DX800LC crawler excavator is going to be made available to Chinese customers in several regions

The South Korean headquartered global market off-highway machine maker has won a series of new sales contracts for its lucrative large excavators in China, further strengthening its market base in the country.

As part of this, Doosan Infracore has announced that it has recently won orders for a total of 20 large excavators in various regions of China including Qinghai in northwestern China, Inner Mongolia, an autonomous region in northern China, and Shanxi in eastern China.
Doosan Infracore has also sold six large excavators, including five 80-ton excavators (DX800LC-9C) and one 50-ton excavator (DX520LC-9C), to an operator of a mining equipment rental business in Haixi, Qinghai Province.

Doosan Infracore was chosen over its European and Japanese competitors due to its products' excellent fuel efficiency and efficient work performance as well as its local dealer's ability to respond promptly to customer service requests.

The manufacturer believes that it has secured a foothold for entry into the Qinghai mining market with these successful sales contract for large models. In 2019, Doosan Infracore had a market share of more than 15% in Qinghai Province, amounting to more than double the company's 7.3% market share for the whole country (as of 2019).

In Inner Mongolia, Doosan Infracore has sold three 80-ton excavators to a mining and construction equipment rental company, following its successful conclusion of a sales contract with a construction company in Shanxi Province for 11 excavators, including six 49-ton excavators (DX490LC-9C), two 45-ton excavators (DX450LC-9C) and three 36-ton excavators (DX360LC-9C).

The DX800LC, the company's flagship model and largest excavator yet at 80-tons, equipped with all its latest cutting-edge technology, is leading the surge in sales of its large models amid a positive market response.

Although the Chinese construction machinery market stagnated from January to February due to the COVID-19 pandemic, it rebounded in March and has been recovering rapidly ever since. In March, the Chinese excavator market reached 46,201 units, the highest monthly figure ever recorded.

The industry anticipates that the annual sales volume of excavators in China will surpass the 2019 record of 200,000 units per year amid expectations about the government's stimulus packages.

Doosan Infracore's sales representative in China said: "Despite the increasingly intense competition in China, we will pursue sustainable growth by strengthening our line-up of large, high-performance excavators."

Companies in this article