The move is intended to strengthen the company’s position in the North, Central, and South American regions.
The headquarters for this operation is in Newnan, Georgia, which is in charge of manufacturing and sales of Hitachi branded wheel loaders in North America. The name change corresponds with Hitachi Construction Machinery’s plans to develop sales for its wheeled loaders in the Americas and develop a new promotion structure with group companies in the region. The aim is to establish an independent network of construction machinery sales and parts and services business operations for North, Central, and South America.
This development follows the cessation of the joint venture relationship between the Hitachi Construction Machinery Group and John Deere.
Hitachi Construction Machinery will sell its products, technologies, and services across the North, Central, and South American regions.
Hitachi Construction Machinery will conduct a review of the organisational structure of Hitachi Construction Machinery Loaders America, which has been in charge of the manufacturing and sales of Hitachi branded wheel loaders. Such a review aims to strengthen the company's position as the regional headquarters handling all Hitachi Construction Machinery products, including wheel loaders, compact and construction-sized hydraulic excavators, ultra-large mining excavators, and mining dump trucks.