Hyundai CEE appoints new Material Handling sales director for Europe

Chris Thompson is Hyundai Construction Equipment Europe's (HCEE) new Material Handling sales director for the European market.
Loading, Hauling & Excavation / June 24, 2020
By Guy Woodford
Chris Thompson, Hyundai CEE's new Material Handling sales director for the European market

Thompson brings to HCEE extensive experience in the automotive and material handling business – ranging from sales, after-sales, rebranding and dealer network development. He will work in close cooperation with Hyundai's branches and European dealer network and lead HCEE's European Sales department, including all Material Handling area sales managers and the complete Material Handling sales back office.

A British national, Thompson will be developing and implementing commercial strategies, with a focus on long-term partnerships, while securing HCEE's sales objectives in Europe. He will be based at HCEE's European headquarters in Tessenderlo, Belgium.

Sun Wook An, head of Material Handling Division at HCEE, said of the new appointment: "Christopher Thompson brings a wide array of business industry experience with him.

"Europe remains one of the key focus areas for the global MH business in coming years. A lot is changing in our industry, and we are moving at a rapid pace.

"In addition to our leading Li-ion technology and the development of products meeting the stringent diesel Stage V requirements, Hyundai Material Handling has the added advantage of future technology sharing synergies with the wider Hyundai group of companies. We are happy to welcome Chris into our Hyundai family."

Thompson said: "These are exciting yet challenging times. I look forward to strengthening and developing the Material Handling business unit together with my dedicated team and our network of passionate dealer partners across Europe. Together we will take Hyundai Material Handling Europe's success to the next level." 

For more information on companies in this article