With the COVID-19 pandemic meaning that Miller UK has been restricted in terms of their annual charity events, the company made the decision to organise a 12 days of Christmas event during December, where it hosted a number of virtual events reaching out to people for support.
Mission Christmas, a part of Cash for Kids North East, supports the one-in-three children estimated to be living in poverty in the region. Working with community organisations, social workers, schools, other charities and the emergency services, the Mission Christmas team ensure that donated gifts reach children who are at risk of waking up to no gifts on Christmas Day.
Each day different events took place including a virtual Land’s End to John O’Groats challenge, a virtual personal training session, competitions, bingo, and a no-reserve auction to bid for a Miller GTS, its latest fully hydraulic compact quick coupler. For every pound donated, Miller UK has matched the contribution.
“Over the past few weeks the team have taken part in a number of virtual Christmas activities to help support a charity that helps local people. We know that it has been a very difficult year, and especially at Christmas, it can be very difficult to make ends meet. We are committed to giving back to our local community and we hope that with our support, this year’s Mission Christmas will make a huge difference, ensuring that no child in the region wakes up on Christmas Day without a gift,” commented Miller commercial director James Ross.
Miller has now raised more than £3,200 to support the Mission Christmas appeal.
Keith Miller, founder of Miller UK, commented: “We take a lot of pride in our role within the community and our team fully embrace the chance to participate in fundraising throughout the year, but it always feels even more special, especially at Christmas time.”
Mission Christmas received a record number of applications for aid this Christmas, with more than 58,000 children needing their help.