SDLG stages virtual factory tour amid COVID-19 travel restrictions

China-based SDLG has conducted a live-streamed tour designed to showcase its smart manufacturing process and highlight the reliability of its range of wheeled loaders, excavators and graders.
Loading, Hauling & Excavation / September 10, 2020
By Liam McLoughlin
The LG936 wheeled loader was one of the products showcased at the virtual event
The LG936 wheeled loader was one of the products showcased at the virtual event

With many countries’ borders still closed amid COVID-19 and the need for safe social distancing, SDLG offered the virtual tour over three live-streamed virtual events.

“Since it’s hard for our customers and dealers to visit us in China, we wanted to bring SDLG to them, so we offered virtual tours of our smart manufacturing process and shared how we build SDLG’s equipment to offer reliability in action,” said Wang Xiaohui, general manager of SDLG Import and Export Company.

The event was live-streamed via SDLG’s online shop at SDLG.en.Alibaba.com and was offered in five languages: French, Spanish, English, Russian and Arabic.

SDLG business manager Zhang Shuai took participants on a virtual tour of the company’s assembly line for wheeled loaders and excavators. Zhang also offered an in-depth look at the company’s research and development facilities, test yard and parts warehouse.

Products highlighted during the event included the LG936, L958F and L975F wheeled loaders; the G9190F motor grader; the E635F and E680F excavators; and the B877F backhoe loader.

Over 3,000 people watched the live stream event and it garnered some 22,100 likes on the website. The event also included a Q&A session where participants could speak with SDLG experts.

“We were honoured to see so many of our existing and future customers during the virtual event and look forward to meeting them in person in the near future,” Wang said.

SDLG offers its construction equipment in 132 countries through a network of 96 dealers.

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