The manufacturer says the appointment of brand expert Gong is a key role in delivering its strategic direction across the construction equipment industry’s largest global market.
She will oversee the operational and strategic direction of all communication for the regions, across both traditional and digital channels, and serve as spokesperson to all media in Asia and China.
Based in Shanghai, China, she will be part of the brand, marketing and communication management team representing the Asia, China and India regions. This is her first role at Volvo Group, which she joins after several years of marketing experience at Johnson Controls, Michelin and Lapp.
Tomas Kuta, head of Volvo CE region Asia, commented: “We are delighted to welcome Doris to Volvo CE. She joins us at a significant time of change – for both us as a business and for all our stakeholders – driven as we all are by a desire to do business more sustainably, digitally and efficiently. Her role is vital in ensuring smooth and effective brand, marketing and communication during our industry’s transformation.”
Volvo CE says that changing consumer behaviours, evolving societal and business trends, new technologies and increased governmental regulations are all having an impact on the Asia and China marketplace. It adds that Gong's appointment will be vital in its ability to manage these increasingly complex industry shifts.