Robit & Sotreq launch cooperation in Brazil 

Robit and Sotreq have signed a distribution agreement. Based on the agreement, Sotreq will represent Robit and its products in Brazil.
Breaking, Drilling & Blasting / June 9, 2023
By Guy Woodford
Robit Group CEO Arto Halonen (left) and Marcelo Orberg, CEO of Sotreq. Pic: Robit

The partnership supports Robit's goal of expanding the company's market coverage and strengthening its distributor network. As a leading economy in Latin America and a major mining country, Brazil offers huge commercial opportunities.

Robit Group CEO Arto Halonen said: "We are delighted to start cooperation with Sotreq. Robit's high-quality products, combined with Sotreq's strong presence, service and customer base, provide customers in Brazil with a strong partner for their drilling consumables needs."

Marcelo Orberg, Sotreq CEO, emphasises: "We believe in the power of collaboration and the strength that comes from companies working together towards a common goal. Through the assumed cooperation with Robit, we are ready to conquer new challenges and continue our journey of growth in the Brazilian market. We are very confident in the expansion of underground mining. For this, it is essential to add technology to the activity, with state-of-the-art accessories, which add productivity to our customers' business."

Robit specialises in providing top-notch drilling consumables to the global mining and construction industries, enabling its customers to achieve extended drilling capabilities with unparalleled quality. The company aims to be the world's number one drilling consumables company. The company has achieved this through its range of world-class products, including Top Hammer, Down the Hole and Geotechnical solutions, all known for their high and proven quality. In addition, expert services ensure cost savings on drilling for its customers.

Sotreq's trajectory is marked by entrepreneurship and the conviction that pursuing excellence is the growth path. With more than 80 years of innovation, Sotreq is a national company that provides solutions for new and used equipment, technology, specialised product support, and leasing solutions. It is an official Cat dealership with over 50 branches in more than 90% of the national territory. It serves the Construction, Mining, Agribusiness, Energy, Forestry, Industrial and Oil & Gas and Maritime market segments with a highly qualified technical team.

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