The new business unit will be based in Moscow.
The company says it continues to expand its presence in the Customs Union of Russia, Belarus and Kazakhstan, initially targeting industries that include coal and mining, cement, gas and oil.
Staffed by native Russian speakers to facilitate communication with customers, the new group is already supplying components that have achieved TR CU (formerly GOST) certification (technical standards for products marketed in the three countries, similar to UL in the United States or CE in Europe).
The company is also pursuing EAC certification on all products it will market in the region, as those new requirements are soon to be in place.
“The EAC Mark of Conformity will be instrumental in assuring ready availability and reasonable lead times for products sold into the three member countries,” says branch manager Oleg Meister.
“If a customer contacts us for support, we’re structured to respond and communicate in Russian. We also have a well-developed Russian website, with the look and functionality common to all the global business units, including access to product / service information, resources and company history.”
Russia has a wealth of natural resources, but extracting, transporting and processing those resources is a complex equation.
“Companies throughout the region are seeking technologies to help their operations run more efficiently, profitably and safely.
“Technical advances that improve productivity and reduce risks have been of particular interest, including belt cleaners, transfer chutes and air cannons,” added Meister.
