Brammer Buck & Hickman rebrands

Brammer Buck & Hickman is changing its name to Rubix.
Ancillary Equipment / September 7, 2022
By Liam McLoughlin
Rubix says the new name reflects its multi-specialist expertise
Rubix says the new name reflects its multi-specialist expertise

The company - which provides a range of industrial solutions for sectors including aggregates and quarrying - has been part of the Rubix Group since 2018. It said in a statement that the name-change marks a significant moment in the company’s development.

It adds that the name ‘Rubix’ is intended to signify problem-solving, and more specifically, the creative and human approach that the business adopts to tackle its customers’ challenges. "It is a name that describes perfectly the company’s approach to delivering its multi-specialist expertise," it states.
Rubix says its customers will begin to see the Rubix name and brand appear across all branches and customer Insite locations across the UK, as well as at its technical competency centres, and the national distribution centre in Wolverhampton.

Rubix is a leading European distributor of industrial supplies, services and solutions and has a pan-European footprint, carrying all premium brands. The UK business is supported by more than 8,000 makers and doers, each equipped with the specialist knowledge and technical expertise to keep their customers’ businesses moving forwards.

Vince McGurk, CEO of Rubix in the UK, Ireland & Iceland comments: “This is, of course, a nostalgic time for everyone who has been a part of Brammer Buck & Hickman’s journey. With a history of more than 100 years, we are incredibly proud of the brand’s heritage and the experience and quality of the people that helped to build, protect and enhance it. 

“But it’s important to confirm and reassure that the business is growing and evolving alongside our customers and their needs. As the UK’s number one multi-specialist distributor of industrial supplies and services, they rely on us every single day. 

“The Brammer Buck & Hickman name may have changed, but our customers can expect the same high levels of service they have always received while continuing to benefit from the Group’s range and availability of products and services.” 

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