Head of marketing Christian Reinke moderated the Sales Days event, while eight colleagues presented the eight segments of the new PROcheck approach to more than 150 attendees. Other experts from sales, engineering and service provided technical, practical and expert knowledge.
Chief sales officer Bernhard Pagenkemper led off the event by presenting the 2025 Business Plan for H&B's machinery division, outlining the company's vision of developing from a machinery division to a service division.
"The future cannot be stopped," he stated. “Ten billion people on earth, megacities, energy, saving the planet and Big Data are topics that will continue to be crucial in the future,” he said.
The PROcheck approach is intended to turn this vision into reality. The approach enables sales and service experts to use the tools and measures of the eight segments in order to identify and enhance the potential of each customer's process.
The company says the aim is to optimise machines, systems and plants so that they operate even more successfully and profitably, thus maximising the customer's productivity and earnings in the long term. It is driven by Haver & Boecker's Perfect Flow, which is based on the ideal interaction between
product, machinery and packaging and with which the company says it ensures a reliable, clean and efficient material flow.
Pagenkemper said the unique PROcheck approach is an opportunity to strengthen the relationship with customers and to accompany them on their way to achieving their goals. With the mantra: "Whatever you need – we’re there for you - no matter when, no matter where.”