Holcim expands digital customer platform to Europe and Latin America

Building materials provider Holcim is expanding its ConcreteDirect proprietary digital customer platform from North America to Europe and Latin America. 
Concrete Plants, Equipment & Applications / September 22, 2022
By Liam McLoughlin
Holcim's ConcreteDirect platform has processed 100m cubic metres of concrete deliveries in North America
Holcim's ConcreteDirect platform has processed 100m cubic metres of concrete deliveries in North America

The company says the expansion of the platform for construction job site professionals means it now offers a seamless customer experience from France, Germany and the UK, all the way to Colombia, Ecuador and El Salvador. The platform connects all relevant jobsite professionals on a construction site with Holcim’s teams to best coordinate their tasks with tailored real-time information in a fully digital environment. 

Magali Anderson, Holcim chief sustainability and innovation officer, commented: “We are excited about our leading portfolio of sustainable and high-performance concrete and are committed to providing evidence to the market that our product innovation truly delivers the results we promise. ConcreteDirect gives our customers the full transparency to verify that we live up to our claim – with every order, every day.”

Miljan Gutovic, Holcim region head EMEA, added: “Our customers in Europe are eager to explore reliable digital solutions to gain efficiencies and harness data-driven insights. Feedback from the pilot users of ConcreteDirect has been overwhelmingly positive. We’re thrilled to offer this platform to more customers across Europe.”

Construction job sites around the world face pressures from scarcity of skilled labour and shorter project timelines to tighter budgets. Holcim says North American customers have been quick to adopt ConcreteDirect to mitigate those pressures. To date, the platform has processed nearly 100m cubic metres of concrete deliveries in the US, Canada and Mexico. 

The ConcreteDirect platform is fully owned by Holcim and managed through the Holcim Maqer organisation, supported by its digital centres in Medellin, Madrid and Mumbai. 

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