Rodríguez takes over from Víctor García Brosa, general director deputy to the CEO of the Cementos Portland Valderrivas Group.
Oficemen says he will lead all the initiatives promoted by the Spanish cement industry to face the current situation in the sector, currently marked by the health crisis, both nationally and internationally.
Rodríguez commented on his appointment: “The Spanish cement industry has once again demonstrated, since the beginning of the pandemic, its essential character for the maintenance and recovery of our economy. Today, more than ever, the Spanish cement sector plays a key role in meeting the great challenges that our society faces."
The increase in variable costs, caused by the rise in electricity prices and CO2 emission costs, which converge with the sector's commitment to achieve climate neutrality are other issues that will mark the start of his office.
“Relying mainly on innovation and unprecedented investments, our industry has reinforced its commitment to such relevant and critical issues as climate neutrality and the evolution towards a more circular economy, the energy and digital transition and its contribution to the transformation of our cities and other urban centers," Rodríguez says.
"To do this, we have been working on a clear and ambitious sector roadmap that strengthens our competitiveness, promotes public-private collaboration, as well as the development of strong and lasting strategic alliances," he adds.
Rodríguez has been linked to the cement sector for 20 years since joining CEMEX. He has held a number of senior positions in the financial and strategic area. His international career began in 2005 in the United Kingdom, as head of treasury for Europe and Asia, and in 2012 he was appointed corporate treasurer of the CEMEX Group in Mexico.
Since 2016, he has been responsible for strategic planning for Europe, the Middle East and Asia, a position that he combines with the presidency of CEMEX Spain operations.
Rodríguez has a degree in Business Administration and Management from the Complutense University of Madrid, and an MBA from ESCP Europe (France).