AGGPRO has proudly unveiled a refreshed brand identity, symbolising a new era of growth and alignment with SMT GB following its acquisition. This strategic brand refresh reflects AGGPRO’s evolution and continued commitment to quality and professionalism while bridging the visual gap between AGGPRO and SMT GB.
The decision to refresh rather than rebrand was driven by a desire to honour AGGPRO’s legacy and the reputation it has built over more than 25 years. The updated logo retains the essence of the original design but introduces a darker red tone, a refined font to match SMT GB’s logo, and a newly angled ‘A’ to align visually with SMT’s branding. These subtle yet meaningful updates create a cohesive identity while preserving the strength of the AGGPRO name.
This transformation comes during a dynamic period of growth for the business, marked not only by SMT GB’s acquisition but also by AGGPRO’s own acquisition of McCloskey Equipment. These developments reflect the company’s accelerating momentum and long-term vision.
An internal brand launch event celebrated this exciting new chapter, bringing together AGGPRO’s team and SMT GB representatives. The event featured presentations, team-building activities—including mini golf with mini Volvo diggers — and a shared BBQ. Staff also received new branded merchandise to mark the occasion and celebrate AGGPRO’s new identity.
Special thanks were extended to Lucy and Alison from SMT GB for travelling to join the celebration and for their continued support in this transition. Their presence helped introduce AGGPRO’s workforce to the wider SMT family and underscored the collaborative future ahead.
AGGPRO emphasises that its strength lies in its people. The team’s passion, expertise, and longstanding service have been instrumental in shaping the company’s reputation for excellence. With a mix of long-serving employees and fresh talent, AGGPRO is well-positioned to embrace the opportunities ahead.
This brand refresh is more than a visual update, says AGGPRO, describing it as a “statement of intent, signalling a commitment to progress, unity, and excellence as AGGPRO moves forward as part of the SMT GB group.”
For any queries regarding the new brand identity, contact the AGGPRO marketing team.
