Indian cement major Ambuja Cement has launched Ambuja Plus, a special quality PPC (Portland Pozzolana) cement created with an advanced formula, said to offer greater strength than ordinary Portland Cement.
Ambuja Plus’s Special Performance Enhancer technology is said to extract maximum silicate gel from cement, making the concrete stronger, denser and leakproof. Aimed at end users like individual house builders, the special quality cement is said by Ambuja Cement to give your desired structure the extra required strength and an excellent long-lasting finish.
It is packed in a special tamperproof bag, which keeps moisture out and thus retains the desired properties of cement for longer. The value proposition of leakproof Ambuja Plus is said to have been highly appreciated by customers in the marketplace.
Neeraj Akhoury, CEO India Holcim and MD & CEO of Ambuja Cement, said: “We are committed to the net zero pledge of our parent Holcim and our low carbon product offerings are an important part of this endeavour. By developing these products, we want to provide green living choice to the customers to ensure a sustainable tomorrow for future generations.”
Rajiv Kumar, chief commercial officer, Ambuja Cement, said: “Ambuja Plus is a special quality sustainable premium category PPC cement that’s made with an advanced formula and offers greater strength to customers’ homes. Key Features and notable advantages are strong and dense concrete, higher strength, better workability, ease of working, superior finish and tamper-proof packing.”
Ambuja Cement produces ~90% blended cement, said to reduce carbon footprint by up to 30% compared with ordinary Portland Cement. All of Ambuja’s blended cements are now listed in GRIHA’s (Green Rating for Integrated Habitat Assessment) Green Product Catalogue.
GRIHA is a national green rating system of India developed by the Ministry of New and Renewable Energy, Government of India.
Products like Ambuja Plus are integral to Ambuja Cement’s continuous efforts to become the ‘most innovative, sustainable and competitive building solutions company in India’.
