Berco, a global leader in the manufacturing and supply of undercarriages and components to the world's main heavy machinery OEMs, is strengthening its aftermarket business.
With over 100 years of experience and expertise in the industry, the Italian company is extending its high-quality product lines to give customers even better access to replacement components. The extended range will, says Berco, offer a very competitive TCO (total cost of ownership).
In its aftermarket offer, Berco supplies track chains and shoes, idlers, sprockets, track and carrier rollers. A leader in the mining segment, the new strategic development will see the company boost its aftermarket presence in the highly competitive construction industry.
Through a strong collaboration with company dealers, a service presence will be established in strategically important locations. This will allow customers access to the right product, at the right time, in the right place.
To implement this new strategy, Berco has established a new team composed of dedicated experts who possess the experience and mindset to be successful in the aftermarket. The team will fully avail of Berco’s comprehensive original equipment (OE) knowledge and pedigree while expanding its aftermarket construction offer.
Diego Buffoni, Berco’s head of aftermarket, said: “These are very exciting times for Berco. The introduction of a focused aftermarket strategy, a clear structure and an increased product portfolio are already creating many growth opportunities and revenue streams for the company. Our goal will be to provide every customer in our various industrial fields with a one-stop-shop offer for all their heavy-duty aftermarket needs.”
Berco’s aftermarket offer includes three different product lines: Original, Platinum and the most recent, Service. The Original Line provides customers with identical components to OE parts in terms of design and production process. The Platinum Line goes even one step further, surpassing OE in quality, durability and performance. This line offers innovative and tailored solutions to large machines that must operate in extreme climatic and soil conditions. With increased reliability and lifespan, the Platinum Line provides cost savings in the long term by allowing machines to operate for significantly longer periods without interruption.
The Service Line was created to supply machines in the construction industry. The inaugural line, which is aimed at excavators with capacities of 13, 20 and 30 tonnes, is now being made available to customers. This line comes with a very high warranty (2,000 hours under normal running conditions) and a better resistance to abrasion, impact and humidity. It offers the perfect balance between value and performance.
Satisfying customers who require a low TCO to boost their competitiveness, the manufacturing of this line reflects Berco’s high standards, which have been gained through robust engineering, production and quality control processes. As a next step, the Service Line for dozers – chains, rollers and sprockets for the D4, D5 and D6 classes – will be completed during the second half of the year.
