CASE Construction Equipment has appointed Francesca Asteggiano as its new Head of Sales for Construction Brands Europe at CNH, effective as of 30th October 2025.
Asteggiano brings over 17 years of experience in the B2B sector, with a strong background in strategic and commercial leadership. Her broad industry expertise and customer-focused approach will be key in supporting our dealer network and driving growth across European markets.
“I’m honoured to take on this new role and excited to work closely with our dealer network to strengthen our brand and deliver value to our customers. Together, we will continue building a strong and competitive presence across Europe.”
CASE Construction Equipment sells and supports a full line of construction equipment around the world, including backhoe loaders, excavators, motor graders, wheeled loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and forklifts.
