First published on www.AggBusiness.com
Northern Ireland-based precast concrete producer Acheson and Glover saw paving product sales increase by 50% - after it tracked market data from Invest NI's Business Information Centre.
The company says that tracking the data helped it to develop a new business strategy, which boosted sales in the UK.
The data highlighted that almost all distribution of Acheson and Glover's products in the UK was made through builders' merchants, prompting the company to launch a PR campaign specifically tailored to these businesses
The company's managing director, Stephen Acheson, says the information gained from the data helped to generate sales opportunities worth up to €200.98million.