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20 February 2018

Keestrack’s new Indian subsidiary, eTrack Crushers, targets growth

First publishedon www.AggBusiness.com
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Keestrack's B4e fully-hybrid jaw crusher will be among the models available to Indian customers through eTrack Crushers

Keestrack, the international specialist in mobile processing technology, is setting its sights on the Indian market with the aid of its newly established subsidiary eTrack Crushers, headquartered in New Delhi.

eTrack Crushers (eTrack) is offering the Keestrack range of fully-hybrid and diesel-electric drive crushers and screens at a time of huge growth in demand across India for flexible, high capacity aggregates, gravel and armourstones processing equipment, due to the country’s ambitious expansion of its road, rail, maritime and air traffic infrastructure.

“Our company name, eTrack, indicates where we see our strengths,” explains Topor Basu, eTrack’s new Keestrack area sales manager, who has been involved in the Indian processing market as a sales expert for over 20 years. “No other manufacturer [than Keestrack] has a similar broad and high-efficiency offering in the performance range above 200 tonnes per hour of partially and fully electrical crushing and screening solutions. This holds both globally and in the Indian market, where we are having to make our presence felt in the face of successful domestic suppliers and other global players which also have their own production and service operations here.”

eTrack is eager to make its mark among Indian customers through its offer of Keestrack’s hybrid and fully-hybrid machines, said by the OEM to be noted for their high uptime and high energy efficiency.

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Keestrack_eTrack_India (Topor Basu)
Topor Basu, eTrack Crushers' Keestrack area sales manager in India

“Especially when setting up new fleets, short and medium term savings on operating costs are very important,” says Basu. “In terms of fuel consumption alone, our stand-alone machines or plant combinations are shown to be between 30 and 50 % below that of our competitors – money that any operator appreciates still having in the till at the end of the shift.”

In the coming months, eTrack will be establishing in India efficient service and marketing support centres for its crushing and screening machines still being produced at Keestrack’s European sites. In the longer term, the relocation of production capacity is scheduled for own assembly locations and qualified suppliers, strengthening Keestrack’s presence on the Indian subcontinent.

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