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18 January 2019

AEM unveils new brand identity

First published18/01/2019
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The new Association of Equipment Manufacturers (AEM) logo

The Association of Equipment Manufacturers (AEM) has adopted a new logo that is intended to represent the energy and change taking place in the off-road equipment industry through new technologies and opportunities.  

The North American-based international trade group represents off-road equipment manufacturers and suppliers, and has more than one thousand members.

“The launch of our new logo embodies the spirit of AEM to move the off-road equipment industry forward,” said AEM president Dennis Slater. “It reflects what we are doing at AEM in the thought-leadership space – with our Thinking Forward events and Annual Conference, as well as our advocacy, market information,shows and other services we offer our members.

The AEM says its staff are working to help members’ businesses win in the marketplace in 2019 through advocacy work, exhibitions, market intelligence, product groups and thought leadership.

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Association of Equipment Manufacturers
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