Case Construction Equipment appoints new UK network development manager
Jane Whittle, who has been working for Iveco (part of CNH Industrial) as operational marketing manager for the past two and half years has now joined the Case team.
Working alongside Rick Morris, network development UK & Eire, she will be based at the company’s new UK headquarters in Doncaster, County South Yorkshire, England, and will be responsible for further developing and supporting the company’s dealer network, which has experienced considerable expansion over the past 18 months.
During her time with Iveco Jane was responsible for 18 dealerships in the UK and Ireland as well managing the marketing and advertising for the brand, introducing modern marketing practices, improving database management and lead generation. This resulted in a more integrated approach to marketing and helped to create stronger relationships between the dealers and their customers.
“I am looking forward to joining the Case team and working with our dealers. I am confident my knowledge of CNH together with my experience in marketing will help them to further develop new business,” she said.