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16 August 2019

CASE targets Europe dozer market

First published16/08/2019
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Lars Midderhoff with a CASE 2050M dozer
CASE Construction Equipment hopes to build its share of the European bulldozer market up to between 7.5% and 12% by 2025.

Currently the US-headquartered company sells around 100 machines in Europe per year, according to Lars Midderhoff, dozer and grader product specialist at CASE CE Europe. He estimates the total annual volume of all dozers sold in the region at around 2,500.

CASE competes in the Europe dozer sector with the ‘Big Three’ of Caterpillar, Komatsu and Liebherr.

Since 2014, the CASE and New Holland brands within CNH Industrial Construction Equipment were allocated different market sectors. CASE machine models are targeted in EMEA, at general construction, road construction, recycling and quarrying industry customers, while New Holland’s are geared towards agriculture sector equipment buyers.

The company offers three crawler dozers in the European market that are suitable for use in quarrying: the 11-12 tonne 1150M, the 16-18 tonne 1650M and the 20-22 tonne 2050M.

“The 1650 is our best selling and most flexible machine that can be used in quarrying, mines and road construction,” said Midderhoff. “It can push hard and move a lot of material in a short space of time. We say you should buy our machines for their performance, operator comfort, visibility and safety.”

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