Volvo brand campaign demonstrates customers building tomorrow
Volvo Construction Equipment's new brand campaign features the iconic ICEHOTEL in Northern Sweden
A new campaign, Building Tomorrow, has been launched by Volvo Construction Equipment (Volvo CE), to promote how the company says it is driving a more sustainable future.
Running now and throughout 2017, the campaign is supported by a series of short films, profiling Volvo CE customers using Volvo machines in an array of innovative construction projects.
“To build the world we want to live in’ is an ambitious statement, but one that brings alignment and purpose to Volvo CE’s sustainability ambitions,” says Martin Weissburg, member of the Volvo Group executive board and president of Volvo CE.
In this area of Sweden, the winter sees temperatures drop to -40ºC. Since 1989, the ICEHOTEL has been re-built every year, with help from Volvo machines, using ice harvested from the nearby Torne River. This year, the ICEHOTEL takes its sustainability initiative to a new level, by launching ICEHOTEL 365, a year-round hotel made of ice, cooled by solar power. A step which takes the hotel even closer to achieving its goal of becoming CO2 negative.
“We chose to feature the ICEHOTEL in the brand campaign because it embodies the Swedish heritage of the Volvo brand. It is an innovative project, representative of its distinctive national culture, and above all, supports the Volvo CE purpose, ‘to build the world we want to live in,’ says Bill Law, senior vice president of corporate communications at Volvo CE.
The film series culminates with a final brand film, Good morning tomorrow, which profiles a range of customer success stories, all endeavouring to build a better future for society.
The also supports the Volvo brand’s “strong heritage and leading position in safety, quality, and environmental care,” while Building Tomorrow is said to reinforce the Volvo Group’s mission of “driving prosperity through transport solutions,” highlighting how Volvo machines are said to contribute to customer and company successes.
“As a result, the campaign promotes Volvo customers’ businesses, and, we hope, motivates others to work towards a sustainable future too,” says Niklas Nillroth, vice president of environment and sustainability at Volvo CE.
“The world is transforming, customer requirements are changing, and with this human-centric approach we want to show how Volvo will continue making a difference for people everywhere, now and in the future,” says Bill Law.
“We believe in a sustainable future. And together, with our customers, we are turning this belief into a reality.”