First publishedin Aggregates Business Europe
Terex Trucks is now on the digital map with www.terextrucks.com - its first ever dedicated website. The new website heralds a fresh start and a new look for the Motherwell, Scotland-based firm which, although owned by Volvo Construction Equipment since June 2014, will continue to operate as an independent business.
The new Terex Trucks website’s bold, clean design is said to be a reflection of the brand itself: well-structured, straightforward, and no fuss. Fully mobile optimised and user-friendly, the website provides the latest information on Terex Trucks’ machines and services along with access to features such as news stories and case studies.
As part of a key company objective, visitors to the website are brought closer to Terex Trucks distributors thanks to the easy-to-use dealer locator, which can be found throughout the website.
“This is a significant step for Terex Trucks, not only as a symbol of the brand as a distinct entity in its own right, with its own website, but it also further supports the excellent customer service that we are committed to delivering,” said Paul Douglas, director and general manager of Terex Trucks. “Tablets and smartphones are particularly useful in the construction industry, where access to a computer may be difficult on a job site, so it’s significant that our new website is optimised for use on a smartphone or tablet. All information about our products, as well as easy contact with Terex Trucks’ distributors, can be found at your fingertips.”
As part of the company’s global initiative, the new Terex Trucks website will soon be available in French, Russian, Spanish and German. This will be rolled out throughout the year.
A dedicated used trucks’ equipment website will also soon be available which will allow Terex Trucks dealers to promote and sell their own used equipment.