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14 December 2017

Barford Equipment to enter US market and create global agent network

First publishedon www.AggBusiness.com
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Barford SR124
Barford Equipment's SR124 (pictured) and S104 track-mounted screens will be launched onto the US market in early 2018

Barford Equipment, a UK based manufacturer of mobile screeners, trailers, screen boxes, as well as wheeled and tracked conveyors, is poised to enter the US market in 2018 with the launch of the SR124 and the S104, two new track-mounted screeners. It is also looking to appoint agents internationally for both the new models plus the company’s existing range.

Barford Equipment is using Yoder & Frey auctioneers to prelude both of the new mobile screeners to the US market at its upcoming 2018 Spring Sale in Kissimmee, Florida (February 13-17). It is seen by the manufacturer as the perfect event to develop brand awareness plus meet prospective distributor representatives and buyers. Both models will then each be sold at the auction, without reserve, to the highest bidders.

“The world’s construction machinery, aggregate, quarry and mining markets will all be focusing on the Kissimmee auction so this is a great opportunity for us to meet potential distributors and probable buyers and gauge the appeal of both our new machines,” explained Stephen Murphy, distribution manager for the Barford product range. “Barford is a well-known brand in the UK and across Europe, having built an enviable reputation and possessing a long and illustrious history, but it is currently relatively unknown in the US market; but that’s about to change. Yoder & Frey is well known for organising prestigious equipment auctions that draw the attention of the types of buyers we are looking for. They are the ideal match for us entering this sector.”

The two robust and refined Barford models being launched comprise: the SR124 tracked three-way split screener with 12 x 4 screen box that fits into a 40ft HC container; and the S104 tracked three-way split screener with 10 x 4 screen box. Like the SR124, the S104 fits into a 40ft HC container. 

“We are delighted to include both these new Barford screener models at our upcoming Kissimmee auction and are confident that the US market will embrace these excellent ‘value for money’ machines,” stated Peter Clark, founder and CEO of Yoder & Frey. “Our auctions always attract significant interest and we are working closely with consignors to ensure the upcoming sale is a success on all counts.”

The SR124 is built around a Caterpillar power unit, while the engine on the S104 is produced by JCB. The S104 is also available with a Deutz engine.

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