First publishedon www.AggBusiness.com
Peter Grotjohann, MD Haver Niagara GmbH (left), and Florian Festge, managing partner at Haver & Boecker OHG
Haver & Boecker
has a new global brand name: Haver & Boecker Niagara, created to combine the engineering expertise and product portfolios of its three mineral processing locations in Brazil, Canada and Germany.
In the past, the three locations acted individually for their respective regions and territories. In the future, says the company, customers around the world will benefit from shared technology, more in-depth consultations, greater parts availability and better delivery times.
“Niagara now stands for a new, global drive in processing technology,” said Adrian Gamburgo, director of corporate business development at Haver & Boecker OHG. “The three Niagara locations will join forces and together focus on developing innovations in screening, washing and pelletising technology, as well as increasing their regional service reach.”
The word Niagara means “thundering water,” echoing the sound made by the famous water falls on the border between the United States and Canada. Due to the similarities between the water running over the edge of the falls and the mined product coming off the deck of a vibrating screen, the Niagara name was chosen as the brand name for Haver & Boecker’s and W.S. Tyler’s vibrating screens almost 85 years ago.
“Finding the name for this entity was easy … we went back to our roots,” said Gamburgo. “The name Niagara carries so much heritage, but at the same time holds so much promise for the future.”
“All companies that share the Haver & Boecker name are dedicated to providing premium solutions and first-class service to every industry we serve,” added Florian Festge, Haver & Boecker OHG managing partner. “Combining the best of three worlds into one processing powerhouse means only good things for our customers, allowing for improvements in process design, engineering services, increased product quality and improved service.”