CDE has appointed Chad Greenfield as vice president of sales for North and Latin America, marking a significant milestone in its continued expansion across the United States, Canada, and LATAM countries.
He officially joined the wet processing equipment manufacturer in March ahead of ConExpo-Con/Agg 2026 in Las Vegas, where CDE welcomed over 1,000 guests including customers, partners, and industry leaders to its booth over the course of the five-day event.
With more than 20 years of senior leadership experience across industrial markets including mining, aggregates, oil & gas, chemical processing, and wastewater, Greenfield brings a deep understanding of the sectors in which CDE continues to accelerate its growth.
With experience working in senior commercial positions at firms such as Syntron Material Handling, Konecranes and Autrol, CDE says Greenfield’s track record of building high‑performing commercial teams, driving strategic business development, and delivering customer‑centric solutions positions him as a powerful addition to its global leadership team.
Speaking on his appointment, Greenfield said: “CDE has established itself as a global leader in wet processing technologies, and I’m excited to join the team at such a pivotal moment. The potential for growth is extraordinary, and I look forward to working closely with our customers as we help them realize higher efficiency, stronger sustainability outcomes, and long‑term profitability.”
He will lead CDE’s regional sales operations across North and Latin America, supporting its customers in achieving maximum value from their operations while expanding the reach of our proven washing, recycling, and resource recovery technologies. His arrival marks the next step in CDE’s long-term commitment to investing in local expertise, strengthening CDE’s market presence, and ensuring its customers and partners receive the highest levels of in-market support.
CDE commercial director Adrian Convery commented: “Chad brings a unique breadth of industrial expertise that aligns perfectly with our commitment to innovation. His cross-sector perspective and passion for operational excellence align strongly with our mission to create our best world a ton at a time. Chad’s leadership will help drive the next phase of our growth in America, ensuring we’re continually delivering transformative solutions for our customers and the wider industry.”
