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Home News CEA appoints David Waine as trade advocate

CEA appoints David Waine as trade advocate

by Liam Mcloughlin
May 20, 2026
in Europe, News
Reading Time: 2 mins read
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David Waine. Image: CEA

David Waine. Image: CEA

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The CEA (Construction Equipment Association) has appointed David Waine as trade advocate, a voluntary role that will support the association’s work around international trade, supply chains and UK manufacturing.

Waine is MD of Con Mech Engineers, a UK-based manufacturing business supplying wear parts and ground engaging tools to the global construction equipment industry. With a career spanning senior commercial and leadership roles across UK steel and downstream manufacturing, he brings practical insight into international trade, supply chains and the realities facing UK manufacturers.

His appointment comes at a busy time for the CEA, as the association continues to expand its work on behalf of members across policy, skills, technical, trade, events and industry representation.

Viki Bell, CEO of the CEA, said: “As the CEA’s work continues to grow and the team remains incredibly busy across a wide range of member activity, it is fantastic to welcome David Waine as Trade Advocate.

“David brings exactly the kind of practical industry knowledge that adds real value to our work. His experience in UK manufacturing, international trade and supply chains gives him a clear understanding of the pressures and opportunities facing our members, and we are very grateful for his support.”

David Waine said: “I am delighted to be supporting the CEA as Trade Advocate and to share some of the experience I have gained through many years in UK manufacturing and international trade.

“The construction equipment sector is full of strong, innovative businesses, but the trading environment remains complex. From supply chains and tariffs to regulation and overseas opportunities, there are many issues that affect members in very practical ways. I look forward to supporting the CEA’s work and helping to ensure those industry views are heard.”

The CEA says Waine’s expertise will help strengthen its trade-related work, ensuring the views and practical experiences of UK manufacturers continue to be heard and reflected.

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