CEMEX is celebrating the 25th anniversary of the start of its globalisation strategy by commemorating the company’s entry into the Spanish market in 1992. The Mexican global building materials giant began its international diversification strategy by acquiring Spanish companies Valenciana de Cementos Portland and Auxiliar de la Construcción—at that time the two largest cement makers in Spain. Launched in 1992, CEMEX’s globalisation strategy enabled the company to consolidate its position as one of the mo
CEMEX is celebrating the 25th anniversary of the start of its globalisation strategy by commemorating the company’s entry into the Spanish market in 1992. The Mexican global building materials giant began its international diversification strategy by acquiring Spanish companies Valenciana de Cementos Portland and Auxiliar de la Construcción—at that time the two largest cement makers in Spain.
Launched in 1992, CEMEX’s globalisation strategy enabled the company to consolidate its position as one of the most important competitors in the building materials industry in the world, with a presence in Mexico; the United States; South, Central America, and the Caribbean; Europe; and Asia, the Middle East, and Africa.
“Our company has enjoyed tremendous development over the past 25 years. We are very proud of our history and our company’s many achievements over this period, made by all of those who formed and are currently part of CEMEX,” said Fernando A. Gonzalez, CEO of CEMEX. “We have evolved from a local cement producer to a global company, integrating the best practices and talent into our worldwide operations.”
CEMEX says it is committed to fostering its global leadership in the building materials industry through a clear customer focus with digital processes and solutions and an innovative offering of products and services, while integrating sustainability into all aspects of its business, leveraging its resources efficiently, and serving as a key partner in the development of the communities it serves.
