Cemex Ventures, Cemex’s corporate venture capital (CVC) and open innovation unit, is investing in OPTIMITIVE. This Spanish company provides high-tech solutions through advanced analytics & artificial intelligence (AI) to optimise efficiency and sustainability in processes within energy-intensive industries.
Founded in 2008, OPTIMITIVE has developed proprietary artificial intelligence software to enhance efficiency across heavy industries. It offers advanced solutions for process improvement, maintenance, and services, with a strong focus on the cement industry over the last years.
The Spain-based company has developed one of the most far-reaching solutions on the market, featuring real-time and closed-loop process optimisation—which means it can autonomously learn and adjust optimal set points in autopilot mode. Among its additional competitive advantages is its no-code visual design—which enables large-scale adoption without requiring specific AI expertise—and continuous operation—24 hours a day, 365 days a year.
OPTIMITIVE is currently commercialising two main products: Optibat Studio – a tool for historical data analytics, modelling, and optimisation used by process engineers – and Optibat RTO – a tool for real-time operation used by process operators.
“OPTIMITIVE has a robust customer base across a large number of sectors, making it an ideal partner that reinforces Cemex’s commitment to transforming the industry through collaboration with breakthrough technologies,” said Alfredo Carrato, Investment and Open Innovation at Cemex Ventures. “We are excited about this partnership with OPTIMITIVE, given the impressive results they have already achieved in Europe and the United States in projects to date with Cemex.”
“Since our first engagement with Cemex some years ago, we have always been confident that our relationship would be long-lasting. “Now, thanks to their strong technological vision and commitment to reducing their carbon footprint, they have chosen to continue supporting OPTIMITIVE through this investment”, commented Fernando de la Prida, CEO at OPTIMITIVE. “This decision reflects the high level of satisfaction among our clients and the competitive advantages that OPTIBAT brings to their operations.”
Cemex seeks to scale OPTIMITIVE’s solution across its operations as part of its Digital Innovation in Motion ecosystem, with the goal of agile large-scale deployments in the near future. By integrating this groundbreaking solution, the construction giant aims to significantly reduce energy consumption at its production facilities while simultaneously increasing (production) efficiency by up to double-digit percentage points. Energy efficiency plays a crucial role in reducing Cemex’s operational carbon footprint, in line with the Future in Action program to become a net-zero CO₂ company. This collaboration is a clear example of how cutting-edge technologies are transforming the building materials sector of the future.
