A six-year price war in the Danish concrete industry has finally resulted in the players cutting capacity, reports Børsen. A possible upturn in the construction sector is said to have been unable to offset the surplus capacity in the concrete sector. Two of the six biggest players in the Danish concrete sector, H+H International and Ambercom, a family-owned producer of concrete panels, reported losses in 2013 and the other four: CRH Concrete, Spæncom, Boligbeton, and Confac and Romodan posted a profi
A six-year price war in the Danish concrete industry has finally resulted in the players cutting capacity, reports Børsen.
A possible upturn in the construction sector is said to have been unable to offset the surplus capacity in the concrete sector. Two of the six biggest players in the
Danish concrete sector, H+H International and Ambercom, a family-owned producer of concrete panels, reported losses in 2013 and the other four: CRH Concrete, Spæncom, Boligbeton, and Confac and Romodan posted a profit.
Spæncom, says Børsen, has adopted a new strategy for coping with the situation. The strategy focuses on rejecting customers who do not wish to maje use of the skills possessed by Spæncom. The same applies to high-risk projects.
Poul-Erik Hjort, head of trade organisation Betonelement Foreningen, believes the leading Danish concrete sector companies could rescue the sector by saying no to uncertain projects.
