Finlay has supported Australian-based OPS Screening and Crushing in the manufacture of a vividly pink machine built to support Australia's National Breast Cancer Foundation in its fight against cancer.
As part of their commitment to social responsibility, OPS commissioned a Finlay 883+ heavy-duty screen in breast cancer’s worldly recognisable pink colour, destined to join their rental fleet. Partnering with the National Breast Cancer Foundation (NBCF) in Australia, aiming to raise $100,000 for breast cancer research, a portion of the revenue generated from the rental of this unique machine will be contributed to the foundation, aiding in their critical vision of Zero Deaths from breast cancer.
“At OPS, we have long aspired to undertake a project of this nature, and seeing it come to fruition fills us with an immense sense of pride,” said Shane Czerkasow, director at OPS. “Our objective is to align with NBCF’s mission by contributing to breast cancer research, working towards their five-year vision of zero deaths from breast cancer”. “As we worked on the project with our business partners and suppliers around the world, it was evident the widespread effect of breast cancer—the room was constantly filled with individuals sharing stories of ‘My mum’, ‘My best friend’, ‘My sister’ and even ‘Me’ as people shared their stories of being affected. With the machine now arriving in Australia, we look forward to working with our customers to further raise awareness and for the NBCF foundation”.
Joe Donnelly, regional sales director for Finlay, added: “When OPS approached me with this idea, I was more than happy to support it. Cancer has impacted the lives of countless individuals in one way or another, and this initiative provides us with a great opportunity to make a positive difference. A big, bright, pink machine is not something you’d often see in our industry so I’ve no doubt it will be a talking point on the various rental projects it will be involved in. We hope this awareness will highlight the importance of early detection and provide a positive ripple effect on the lives it touches.”
Manufacturing of such a distinctive machine would not have been possible without the dedication and collaboration of all parties involved. The collaboration included securing parts in the distinctive pink colour to ensure on-time delivery for production, and the meticulous craftsmanship of Finlay team members attended to every nut and bolt of the machine. Donnell and Ellis transport carriers provided a specially branded truck for the journey to Southampton, where Terex global RoRo partner Wallenius Wilhelmsen facilitated its sea voyage to Western Australia.
“We are so proud to have played a small part in this important initiative, and we hope it makes a real difference,” said Sarah Walsh, VP of Fleet Management Wallenius and Wilhelmsen. At the same time, Scott Donnell, transport manager, Donnell & Ellis Heavy Haulage Ltd, said: “We are grateful to have played a role in the battle against breast cancer, standing united in the fight for a healthier and brighter future for everyone across the globe.”
Matt Dickson, business line director for Finlay, concluded: “I would like to thank OPS Screening & Crushing Equipment for coming to Finlay with such an innovative approach to Citizenship. Finlay is not just a team that excels in business, but a team that cares about making a meaningful impact in the lives of others. From the initial planning stages to today, where we see the pink 883+ standing in all its glory, our team poured their enthusiasm and hard work into making this vision a reality.” “Meaningful change happens when organisations come together with a shared vision. Collaborating with OPS on this initiative has been a wonderful experience— we wish them all the best with the machine and congratulate them on this inspiring initiative.”
Check out the following video for more information on the journey of this special machine:Finlay and OPS Unite for a Machine Built to Fight Breast Cancer on Vimeo
