Indian tyre manufacturer BKT is celebrating the first anniversary of its multi-lingual website with over two million pages viewed. The company launched the 2.0 version of its own corporate website and the interactive Around BKT Community a year ago, and the multi-lingual portal www.bkt-tires.com has been visited by more than 20,000 users from all over the world. About 60,000 users follow the BKT profiles on Facebook, Twitter, LinkedIn and YouTube. “To be a benchmark for professional users of off-high
Indian tyre manufacturer BKT is celebrating the first anniversary of its multi-lingual website with over two million pages viewed.
The company launched the 2.0 version of its own corporate website and the interactive Around BKT Community a year ago, and the multi-lingual portal has been visited by more than 20,000 users from all over the world. About 60,000 users follow the BKT profiles on Facebook, Twitter, LinkedIn and YouTube.
“To be a benchmark for professional users of off-highway tyres worldwide as well as for operators in the agricultural, industrial and OTR sectors: that was BKT’s objective when launching the new website one year ago,” says the company.
“Undoubtedly an ambitious target, but the data speak for themselves.
“Since the beginning of last year more than two million web pages have been viewed, for an average of about 30,000 monthly sessions and 20,000 people connecting to www.bkt-tires.com every month.”
Today the website is online in five languages: English, Italian, French, German and Spanish. It will be soon available in Portuguese, followed by Russian.
Directly linked to the website is the Around BKT community, a virtual meeting point between BKT and its public. It consists in a constantly updated blog with corporate news, technical advice and oddities from the world of off-highway tyres, and in an interactive forum where professional users or everyone with a passion for tyres can exchange their views.
