Triangle Tyre is taking a holistic approach to growing its operations in the European market.
Innovation and environmental, social, and governance (ESG) responsibility are at the core of Triangle Tyre’s approach to growing in the European market.
Triangle Tyre will participate in The Tire Cologne in Germany from June 9 to 11, 2026. The German showcase is one of the leading international events for the tyre industry, and Triangle Tyre will present its European strategy, with a strong focus on sustainability and industrial responsibility.
The presentation will be guided by a core ESG-driven approach within Triangle Tyre’s strategy, integrating environmental, social, and governance principles across all business activities. The exhibition stand has been designed as a tangible expression of this vision, reflecting sustainability, transparency, and innovation in its concept and structure.
During the exhibition, Triangle Tyre will also present its latest products across the passenger car radial, truck and bus radial tyres, and off-the-road (OTR) segments, demonstrating the continuous evolution of its portfolio and its ability to meet diverse market needs across Europe.
Triangle Tyre Europe general manager Corrado Moglia said the event will reaffirm the company’s strategic direction of facilitating growth driven by innovation and ESG principles with the aim of strengthening its presence in Europe.
“The company continues to invest in process optimisation, environmental impact reduction, and the development of product offers aligned with market and end users’ expectations,” he said.
In recent years, Triangle Tyre has steadily strengthened its presence in the European market, expanding its commercial network and consolidating long-term relationships with key partners.
This development has contributed to an increasingly solid and widely recognised regional positioning and brand awareness at the business-to-business level.
New hire
Further to the company’s European aims, Triangle Tyre has appointed Federico Parmesan as its European OTR technical manager.
In his new role, Parmesan will be responsible for key technical functions across the aftermarket and original equipment tyre segments. This will include working closely with Triangle Tyre’s partners in Europe as well as monitoring production performance and providing specialist expertise in the field. Parmesan will also support Triangle Tyre’s business activities and the promotion of its OTR product portfolio. The company is aiming to expand this product portfolio across its distribution network through new strategic partnerships.
“Strengthening our technical structure in Europe is a key step in supporting our partners and further consolidating our position in the OTR segment,” Triangle Tyre OTR director for Europe Luca Mai said.
“I have already worked with Federico in the past and I know that he will bring strong technical competence, determination and a very positive approach to our Company. We are pleased to welcome him to the team.”
Parmesan has more than three decades of experience in the tyre industry, having previously worked at Marangoni, where he specialised in earthmoving and OTR applications. This background has provided Parmesan with extensive product knowledge, especially with product performance and customer requirements in difficult operating environments.
“I am proud to join one of the world’s leading OTR tyre manufacturers and join a very dynamic and successful European team,” he said.
“Triangle holds a comprehensive portfolio of quality products and has one of the best reputations within the OTR segment.
“I look forward to supporting our dealers and end users across Europe, contributing with my experience to the further growth of the Triangle brand.” AB
