Heidelberg Materials North America has redesigned the bags for its packaged cement products to reflect its recent rebranding to Heidelberg Materials.
A new company logo was introduced with the transition to Heidelberg Materials in January of 2023. The logo features two organically connected elements that represent the “h” in Heidelberg. The stem of the “h” was designed to evoke a construction element, symbolising the technical strengths of Heidelberg Materials. The curved shoulder of the “h” resembles a leaf and symbolises the company’s future growth.
The new bag designs for EcoCemPLC, Brixment, Stone-Hold, and Flamingo Custom Color Masonry Cement echo these elements and reflect Heidelberg Materials’ commitment to environmental sustainability, long-term growth and the strength and performance of its products.
“We are excited to begin the transition to our new cement bag designs in the coming months,” said Chris Ward, President & CEO of Heidelberg Materials North America. “Our transformation to Heidelberg Materials has provided us with a great opportunity to refresh our bag designs and highlight our new brand while also emphasising the high quality and exceptional performance our customers have come to expect from our products.”
The new Heidelberg Materials cement packaging will be rolled out to dealers across North America this year. Promotional assets and additional resources for customers/dealers are available online at https://www.heidelbergmaterials.us/products/cement/bag-resources.
