HeidelbergCement has rebranded as Heidelberg Materials. The Heidelberg, Germany-based company says the new brand identity underlines its pioneering role on the path to carbon neutrality and digitalisation in the building materials industry.
The company says that ‘Heidelberg’ remains as a synonym for continuity and market leadership, while ‘Materials’ replaces ‘Cement’ and stands for an innovative portfolio of sustainable and intelligent building materials as well as digital solutions.
Dominik von Achten, chairman of the company’s managing board, commented: “We are proud of our cement business, but the company’s range of services goes far beyond cement. Today and even more in the future.
“Our future is sustainable. Our future is digital. Customer demands, markets, and competitors are changing rapidly. Opportunities and challenges go beyond country borders, communication is becoming increasingly global. Differentiation opportunities arise. We will be the first company in the world to offer carbon-free cement at large scale as early as 2024. We are vigorously driving forward the scaling of our CCUS activities: by 2030, we will reduce our CO2 emissions by 10 million tonnes with the projects we have already launched.”
In the first step, the rebranding will start at group level, where Heidelberg Materials will be introduced immediately as a brand. From 2023 onwards, domestic and international subsidiaries will gradually be renamed to Heidelberg Materials.
Jon Morrish, member of the managing board and responsible for the brand development, said: “As a pioneer on the path to carbon neutrality and circular economy in the building materials industry, we offer our customers sustainable value: By 2030, we aim to generate half of our revenue with low-carbon products. Heidelberg Materials is a powerful brand that stands for our global quality and sustainability standards and combines the strengths of our countries with those of the entire Group.”
The new logo is intended to combine rationality and emotion. The company says it unites the traditional values and future fields of the group. The related picture mark is new: two elements, joined in an organic form, represent the initial letter ‘h’ of the brand. The bigger shape stands for a construction element and thus for the technical strengths of Heidelberg Materials. The smaller element symbolises the Group’s future fields.
